by Andrea Zanon | May 4, 2026 | Andrea Zanon
Every executive reading this has a communication stack: email, Slack, Teams, WhatsApp, LinkedIn messages, Zoom invites. What almost none of them have is a daily phone call. Americans send more than 2 trillion text messages annually. US smartphone users communicate via...
by Andrea Zanon | Mar 26, 2026 | Andrea Zanon
I have lived in forty countries. I have sat in boardrooms from Beirut to Boulder, coached executives on five continents, and watched deals close and collapse across cultures I spent years learning to read. And the single most useful thing I carry from my years growing...
by Andrea Zanon | Mar 25, 2026 | Andrea Zanon
In 1968, a barista at Bar Basso in Milan reached for the gin and grabbed Prosecco by error. He made the drink, served it, and called it sbagliato. Wrong. The client drank it. Came back for another asking un altro giro (another round). The mistake never left the menu,...
by Andrea Zanon | Feb 23, 2026 | Andrea Zanon
The Analog Is Coming Back in a Big Way — And Why Italy Saw It Coming First Let me tell you something Italy put in my bones long before I could understand it. The most powerful thing you can give to another person is your full attention. Not your calendar. Not your...
by Andrea Zanon | Feb 16, 2026 | Andrea Zanon
Every business event I’ve attended in the past two years follows the same tired script. Someone puts up a slide about AI. Someone else start talking about data pipelines. Everybody claps. Nobody says what they are really thinking: we’ve built powerful machines and...
